Local SEO
The "near me" searches that actually bring in business. Location pages, service pages, local keywords, directory consistency, and the technical fixes that let Google rank you in the first place.
SEO & GEO optimization
Get found on Google. Get recommended by AI.
Half your customers still type "near me" into Google. The other half now ask ChatGPT, Siri, or Google's AI for a recommendation and call whoever it names. We make sure that's you — on both sides of the search.
Why this changed
Search stopped being a list of links.
For twenty years, getting found online meant one thing: rank on the first page of Google and wait for the click. That still matters. But it is no longer the whole game.
People now ask a machine instead of searching. "Who's a good plumber in Fishers?" "Find me a salon near Anderson that does balayage." "What's the best HVAC company in Louisville?" ChatGPT, Google's AI Overviews, Perplexity, Copilot, and Siri answer with a short list of specific businesses — and most people never scroll past that answer to a search result at all.
If your business is not in that answer, you are invisible to those customers, no matter where you rank. And the AI tools are not picking at random. They pull from sites they can crawl, read, and quote with confidence. That is a thing you can build for — and most of your competitors have not started.
So we do both. Classic SEO so you win the searches. GEO so you win the answers.
What we do
The whole visibility job, not half of it.
Google Business Profile
The single biggest lever for a local business, and the one most often left half-finished. Claimed, filled out, categorized correctly, posted to regularly, and wired to your site.
GEO — AI answer visibility
Getting named by ChatGPT, Google AI Overviews, Perplexity, and Copilot. Crawler access, an llms.txt file, quotable answer copy, and consistent facts across the web — then we test the answers ourselves.
Schema & technical SEO
Structured data that tells Google and the AI tools exactly what you sell, where you work, what you charge, and when you're open — plus speed, mobile layout, crawlability, and indexing that actually gets verified.
Content that answers questions
Service pages and FAQs written around what your customers actually ask — in plain sentences a search engine can rank and an AI can quote back word for word.
A report you can read
Every month: what we changed, what you rank for, how you're showing up in AI answers, how many calls and form fills came in, and what's next. In English, not acronyms.
SEO vs. GEO
Two jobs. One set of work.
SEO — search engine optimization. Ranking in the list of results when somebody types a search. It is fast pages, the right words in the right places, structured data Google can read, a properly set up Google Business Profile, and enough trust signals that Google picks you over the shop down the road. This is the half everyone knows about.
GEO — generative engine optimization. Being the business an AI names when somebody asks instead of searching. The AI tools are not ranking a list — they are writing one answer and picking a few businesses to put in it. They favor sites that state facts plainly, mark those facts up so a machine can parse them, load without needing JavaScript, and say the same thing everywhere they appear on the web.
The good news: most of the work serves both. Clear answers, clean structure, honest facts, and fast pages make Google rank you and make ChatGPT quote you. The work that is GEO-only is mostly plumbing — AI crawler access, an llms.txt file, quotable phrasing — and almost nobody in your market is doing it yet.
- Titles, descriptions, and headings written for searches people really type
- Schema markup for services, pricing, hours, reviews, and service area
- AI crawler access checked, and pages that render without JavaScript
- An
llms.txtfile stating who you are, what you sell, and what it costs - FAQs and service pages written in quotable, question-answering sentences
- Name, address, phone, and hours identical across Google and the directories AI tools read
- Google Business Profile claimed, optimized, and posted to
- Answers tested directly — we ask the AI tools about your category and see who they name
Pricing
Fix it once, or keep climbing.
Everything starts with the audit — it tells us what is actually wrong before anyone spends a dollar on fixing it. From there you can take the findings and run, buy a one-time fix, or put us on it monthly.
Visibility Audit
$499one-time
Credited in full toward your first month if you start a plan within 30 days
- Full SEO & GEO audit of your site
- What you rank for now, and what you should
- We ask ChatGPT, AI Overviews & Perplexity about your category and record who they name
- Google Business Profile review
- Prioritized fix list, yours to keep — no obligation
AI Visibility Setup
$750one-time · after the audit
The fix pass, no monthly commitment
- Schema markup across your site
- llms.txt written and published
- AI crawler access opened & verified
- Titles, descriptions & headings rewritten
- Google Business Profile set up properly
- Sitemap submitted, indexing confirmed
Local SEO
$349/month
$3,490/year paid in full — 2 months free
Starts with the $499 audit — that is the only setup fee
- Everything in AI Visibility Setup, ongoing
- Google Business Profile posts & upkeep
- One new or rewritten page each month
- Local keyword & directory work
- Review request help
- Monthly plain-English report
SEO + GEO Growth
$599/month
$5,990/year paid in full — 2 months free
Starts with the $499 audit — that is the only setup fee
- Everything in Local SEO
- Three new or rewritten pages each month
- Ongoing AI answer tracking across ChatGPT, AI Overviews, Perplexity & Copilot
- Competitor visibility monitoring
- Multi-location or multi-service coverage
- Call & form tracking tied to the report
The audit and the setup pass are one-time, fixed-price projects. Monthly plans: month-to-month, cancel anytime with 30 days' notice. Pay annually and get two months free. Every monthly plan is backed by a 30-day money-back guarantee. Nobody can promise a Google ranking — what is guaranteed is the work and the report that proves it happened.
How it works
Find out where you stand, then climb.
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01
Audit
We measure what you rank for, what is broken, and what the AI tools say when we ask them about your category. You get the findings either way.
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02
Fix
Schema, speed, structure, titles, llms.txt, crawler access, and Google Business Profile — the foundation work, done once and done right.
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03
Build
New pages and answers aimed at the searches and questions your customers actually use, published on a steady cadence.
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04
Measure
Every month: rankings, AI answer checks, calls, and form fills — with what changed and what is next, in plain English.
Pairs with
Getting found is step one.
Visibility only pays off if what happens next works. Once the calls start, they have to get answered and the visitors have to have something to do.
- Website design & revamp — if the site itself is the problem, optimizing it is pushing a rock uphill. Every site we build ships with the SEO and GEO foundation included.
- AI receptionist — new search traffic means new calls, at hours you are not at the desk. Ours answers every one of them, 24/7.
- Online booking — let the customer who found you at 11 p.m. book right then, instead of planning to call tomorrow and forgetting.
Questions
SEO & GEO FAQ
What's the difference between SEO and GEO?
SEO (search engine optimization) is about ranking in a list of blue links on Google when someone types a search. GEO (generative engine optimization) is about being the business an AI tool names when someone asks it a question instead of searching — ChatGPT, Google AI Overviews, Perplexity, Copilot, or Siri. SEO earns you a click; GEO earns you a recommendation. They overlap heavily, which is why we do both at once rather than selling them separately.
How long does it take to work?
The technical fixes land immediately — schema, speed, structure, and Google Business Profile changes are usually live within the first two weeks. Google ranking movement typically shows up between month two and month four. AI answer engines often move faster than Google because they re-read pages frequently, so GEO wins can appear within weeks. Anyone promising first-page rankings in 30 days is guessing.
Can you guarantee a #1 ranking on Google?
No, and neither can anyone else — Google doesn't sell or promise positions, and any agency that guarantees a ranking is either lying or planning to rank you for a phrase nobody searches. What we do guarantee is the work: every month you get a report showing exactly what changed, what moved, and what we're doing next. If it isn't working, we'll tell you.
Do you work on websites you didn't build?
Yes. Most of our SEO and GEO clients come to us with a site someone else built — WordPress, Wix, Squarespace, Shopify, or a custom build. The audit tells us what we're working with. If the site is too slow or too broken for optimization to pay off, we'll say so up front rather than charging you monthly to push a rock uphill. In that case a revamp is usually the cheaper path.
Do I still need this if Pinn Point built my website?
Every site we build already ships with the SEO and GEO foundation included — schema markup, clean structure, fast load times, a submitted sitemap, and Google Business Profile setup. That's the starting line, not the finish line. These plans are the ongoing work on top: new content, tracking what you actually rank for, chasing the questions customers are asking, and reacting when Google or the AI tools change how they pick answers.
How do you actually get a business into ChatGPT's answers?
AI answer engines pull from pages they can read, trust, and quote. In practice that means: making sure AI crawlers are allowed and your pages render without JavaScript, publishing an llms.txt file that states plainly who you are and what you sell, structuring services, hours, pricing, and service area in schema markup, writing pages that answer real customer questions in quotable sentences, and keeping your business details identical across Google, directories, and review sites. We do all of it — and then we test it by asking the AI tools about your category and your name, and recording what they say.
What do I actually get each month?
Ongoing on-page and technical work, Google Business Profile posts and upkeep, new or rewritten content aimed at the searches and questions your customers use, schema and llms.txt maintenance, review-request help, and a plain-English monthly report: what we changed, where you rank, how you appear in AI answers, and what's next. No jargon dumps.
Can I cancel?
Yes. Monthly plans are month-to-month, cancel anytime with 30 days' notice, and backed by a 30-day money-back guarantee. Pay annually and you get two months free. Everything we do lives on your website and your Google Business Profile, so it stays with you if you leave.
Find out what Google — and ChatGPT — say about you.
Tell us your business and your market. We'll show you where you stand in search and in AI answers today, and exactly what it would take to fix it.
or call (812) 293-8142 · email [email protected]